On-demand and personalized gifting are changing the game for brands offering meaningful, one-off gifts and recognition items.

In this Partner Series Mark Hanratty, the founder and CEO of Swanky Badger, talks about the company’s unique approach to personalized gifting. Landon and Mark discuss the evolution of Swanky Badger from a groomsmen gift company to a broader promotional products business that emphasizes emotional connections through personalized gifting.

The conversation also highlights the company’s on-demand product offerings, the importance of meaningful gifting, and their commitment to giving back to the community through a portion of sales supporting children’s hospitals.

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Key Takeaways:

• Personalized gifting enhances their emotional impact.
• Emotional promotional products are more meaningful than traditional gifts.
• On-demand products allow for one-piece minimum orders.
• Personalization can be applied to various products, including glassware and leather goods.
• The give back program supports children’s hospitals with every sale.
• Building relationships through personalized gifts is crucial for businesses.
• The company is evolving to include more diverse products and personalized gifts.
• Feedback from customers drives Swanky Badger’s product development.
• The importance of human stories behind businesses is growing.

Chapters:

00:00 Introduction to Personalized Gifts
02:43 The Evolution of Swanky Badger
06:19 On-Demand Gifting and One-Piece Minimums
09:34 High Degree of Personalization in Products
13:15 Give Back Program and Community Impact