In this Partner Series, Landon and Bryan Jacobs from Sanmar focus on the growing trend of online shops, for employee engagement and customer appreciation. They discuss the importance of print on demand, inventory management, and brand partnerships, highlighting Sanmar’s role as a key supplier. They explore how companies can use online shops to cater to their employees and customers, and the need to offer trending styles and popular brands.
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Key Takeaways:
- The theme for this month is centered around online shops.
- Print on demand is a popular model in the industry.
- Understanding the target audience is crucial for online shops.
- Companies are increasingly using online shops for employee engagement.
- Sanmar is a preferred partner due to its extensive inventory.
- Retail brands are merging with corporate branding.
- Inventory management is key to successful online shops.
- Limited edition products are used for trial purposes.
- Cotopaxi offers unique recycled materials in their products.
- Workwear is becoming a trend in corporate environments.
Chapters
00:00 Introduction to Online Shops and POD
02:06 Engaging Employees and Customers through Online Shops
03:41 The Importance of Partnership in the Industry
04:11 Inventory Management and Style Trends
07:12 Exploring Brand Partnerships and Offerings
11:01 Innovative Products and Limited Editions
13:58 The Evolution of Workwear and Corporate Trends