We were seeking an exciting and highly desirable prize for our annual digital passport program, a major summer campaign for kids. We wanted to boost prize redemption rates, which has been a challenge in previous years. After directly asking kids what they wanted, the overwhelming response was "Squishmallows." This led to a unique request: a custom bison Squishmallow to align with our brand.
THE SOLUTION
Goodson delivered a custom-designed, soft, and squishy stuffed bison, complete with a branded SoIN tag. This personalized item was a direct response to our request and exactly what the kids wanted.
THE RESULT
The custom bison Squishmallow has generated so much excitement among kids, parents, and the SoIN team. It is seen as a fun, on-trend, and highly appealing prize that kids would genuinely choose. We anticipate that this kid-approved reward will lead to increased prize redemption rates and greater family engagement with the program, ultimately contributing to a successful campaign.
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