Branded Clothing & Promotional Item Trends for 2024

As we get ready for a new year and reflect on 2023, there are a few trends that we think will impact how businesses connect with their employees and customers. At Goodson Clothing & Supply Co, we are here to help keep you ahead of the curve.

Let’s check out some trends that we think will shape the promotional landscape in 2024.

1. Recycled, Upcycled, and Sustainability: Going Green is the New Black

The call for sustainability is getting louder. While this movement has lagged a bit in the Midwest, we are finding that more and more of our customers are seeking eco-friendly options, and we’re here to help. Our partners have a range of recycled and upcycled products that can not only elevate a brand but also make a positive impact on the environment. It’s not just a trend; it’s a commitment to responsible branding.

2. Brands Matter: Giving Your Favorite Retail Brands with a Personal Touch

2024 is all about blending your favorite retail brands with your own brand. Customers appreciate the thoughtfulness of receiving known retail brands, and we’ve got the partners and products to help capitalize on that familiarity by adding your logo to popular items that your customers already know and love. 

Check out this 5-Year Anniversary Gift Pack we created for PayFWDs.

3. It’s About Design: Where Imprints Meet Great Products 

Design is taking center stage in the world of branded clothing and promotional products. It’s not just about the product; it’s about the imprint. Customers are using different imprint methods, fonts, and alternative brand marks. This is an opportunity to give your brand style & visibility, allowing your company’s personality to shine, and we are here to help.

We worked with the Rocking Horse Community Health Center to create a branded fleece blanket that was given away as a gift at a golf outing. We helped them choose this blanket so they could have a large area to work with and add unique brand elements along with the logo.

4. Lower Quantities: Making Budgets Work for You

In 2024, flexibility is key. We understand that businesses sometimes want to test the waters without diving in headfirst on a large order of custom items. That’s why we’re seeing a trend towards lower quantity requirements. It’s not just about commitment; it’s about making your budget work for you. Experiment with various products, find what resonates, and let your promotional strategy evolve without breaking the bank upfront.

We’re not just embracing trends; we’re working to evolve and making sure we are staying up to date with what our customers want. Whether you’re passionate about sustainability, retail brands, design, or budget flexibility, we’ve got you covered. Let’s make 2024 the year your brand stands out with personalized, impactful promotional products.

Reach out today, and let’s get started on your 2024 branded clothing and promotional items!

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