Spring, summer, and fall are popular seasons for outdoor events in most areas of the country. Participating in festivals, golf outings, tradeshows, and community festivities is a great way to showcase your brand and connect with current and prospective customers.
As we begin to emerge from the impact of the pandemic, outdoor events are going to be popular venues for the next few months.
The key to making an event successful is planning.
Below are four questions you need to know the answers to for every event you are thinking about attending:
- Will current or prospective customers be in attendance?
- Is ample space available to interact with people?
- How will we know if this event was a success?
- What is required to achieve our goal?
When you have the answers to the first three questions, it is time to begin putting together an Event Promotion Strategy (EPS). Components of the EPS include:
- Functional shelter
- Brand messaging
- Branded giveaways
- Lead generation strategies
Functional Shelter and Brand Messaging
It is essential to keep your team and visitors sheltered from the outdoor elements as much as possible. Quality event tents decorated with your branding will accomplish this goal and help communicate why people should stop at your booth.
Other outdoor items that will draw attention to your event booth include:
- Teardrop flags
- Table skirts
- Patio umbrellas
The items you choose to give away at an event say a lot about your brand.
What you put in the hands of your prospects and customers should point to the solution you offer, align with your brand’s story, and be in line with the quality of your services.
Popular giveaway items for outdoor events include:
- Hand sanitizer
- Water bottles
- Beach balls
Our team of customer guides can help you select the right mix of branded giveaways that meets your budget and makes a strong impression on your brand.
Lead Generation Strategies
There are many different approaches for generating quality leads at an event. Which strategies you employ are primarily determined by your target audience, your product/service, and the type of event.
However, there are a few things that you can do to increase the effectiveness of our lead generation strategies regardless of your industry.
- Engage in meaningful conversations with people who stop by your booth. A person will remember a great conversation with a member of your team much longer than a branded giveaway item.
- Ask great questions.
- Follow up as promised.