Strategic Use of Promotional Products

We work each day to be much more to our customers than a place where they can order promotional products with their brand.

Our mission is to be a strategic partner that works with organizations to create a strategy to extend their brand into relevant products that create or strengthen a connection to the brand’s message.

To do this, we are working to develop a process that allows our team to work alongside our customers to understand their brand’s message, know their target audiences, and identify use cases for branded clothing & promotional products.

Getting to Know Your Organization

The first step in the process is investing time to listen and get to know you and your brand. 

Our Customer Guides ask questions to better understand your business, brand messaging, and customers.  

Digging Deep

Once we know more about you and your brand, we need to dig deep into the primary ways branded clothing and promotional products can be used to extend your brand and create loyal employees and customers. 

Over the years, we have found there are four primary areas that branded clothing and promotional products are used to connect people with your brand.

We begin by looking at your internal branding needs and then explore connecting with your audience. 


This is where and how your team works. The impact of COVID in this area has been significant as more people now work from home rather than at an office. Considerations for this area are:

  • Internal signage
  • Branded artwork
  • Floor & tabletop retractable banners
  • Conference room coasters, bottles & drinkware


Your team members should be proud to be part of your organization. One way to do this is by creating a culture where they are valued and their contribution is recognized. This begins from the time they join your team and continues throughout their time with you.

There are a many ways to leverage branded clothing & promotional products to connect with your team based on your industry and budget including:

  • Clothing
  • Cups
  • Backpacks
  • Recognition awards
  • Business tools (notebooks, pens, etc.)
  • Seasonal gifts


Business organizations exist to solve problems for other people. People love to associate with organizations, brands, and people who do great work and align with their values. 

Branded products are a great way to do this and deepen the connection your customers feel to you and your brand.

Common use cases to connect with prospective and current customers include:

  • Prospecting gifts
  • New client onboarding packages
  • Holiday gifts
  • Achievement recognition


Bringing people together is essential for most businesses. If you are hosting or participating in any type of event, virtual or in-person, it is important to have a strategy in place to maximize the resources you invest to participate.

The opportunity to connect with your current and future customers begins with your brand presence. Whether it is a virtual event or in-person, your brand should be presented in a way that attracts and connects with your audience. Depending on the type of event, this may include:

  • Banners
  • Booths
  • Tents
  • Table coverings
  • Games

When someone connects with your team at an event, it’s important that they leave with a positive feeling about your brand. This begins with how they connect with your team and can be extended by what they walk away with.

There are limitless products that your brand can use depending on the event type and budget. The key is to make sure the products are consistent with your brand messaging and the person’s experience with your team.

Our Customer Guides ask detailed questions about each event to help you choose the right products to connect with your current and future customers.

Putting It All Together

In our experience, operating with a strategy to extend your brand to the branded clothing & promotional products you use will make you significantly more successful at connecting with employees, customers, and prospects. 

We’ve heard many stories of money spent on products that failed to have the intended impact or went unused or were even discarded. This is often the result of selecting products that are not part of an overall plan to extend your brand and tell your story.

Choosing the right product and investing time to develop a strategy for how it will be used will have a big impact on your efforts to build your brand inside and outside your walls.

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