In this Partner Series, Landon Wade and Mike Durazzano explore the rise of on-demand merchandise and how it’s changing the way brands approach gifting and recognition. They dive into the benefits of total personalization, share smart strategies for managing inventory, and highlight the unique products and solutions SOC 101 offers. The conversation also touches on how experiential marketing can make branded items more memorable and impactful for your audience.

Watch The Episode

Key Takeaways:

• On-demand merch is becoming increasingly popular due to customization.
• Customers prefer flexibility and lower commitment in orders.
• Total customization allows for unique gifts tailored to individuals.
• SOC 101 offers a variety of on-demand products, including shoes and socks.
• Inventory management is crucial for on-demand success.
• Experiential marketing enhances customer engagement with products.
• Variable data printing allows for personalized designs on products.
• The lead time for on-demand products is typically 3-5 weeks.
• SOC 101 provides mock-up support for custom designs.
• On-site events can enhance the customer experience with products.

Chapters

00:00 Introduction to On-Demand Merch
01:00 The Rise of Customization in Merchandising
03:28 Exploring On-Demand Products
06:08 Managing Inventory Challenges
08:59 The Perfect Gift: Personalization in On-Demand Merch
11:22 Experiential Marketing with On-Demand Products
14:13 Beyond On-Demand: Other Offerings from SOC 101
16:56 Conclusion and Call to Action