NFC Technology: Powering Up the Call To Action

Near-Field Communication (NFC technology) bridges the gap between physical and digital spaces.  It provides a reliable way to deliver dynamic experiences to customers, allowing marketers to prompt customers to learn more about their products/services, launch videos, enter contests, and more.

NFC is a wireless data transfer protocol that allows a user to access information by simply tapping an NFC-enabled device.   Unlike calls to actions (CTAs) which require people to access a URL to access content, with NFC, a person simply needs to tap their mobile device or be near the NFC chip for instant access to more information about your brand with NO TYPING OR WIRES REQUIRED, including:

  • Websites and Apps
  • Social Media
  • Surveys
  • Videos and more

This technology will allow you to expand the capabilities of traditional promotional products.  Journals, bags, pens, and many more items can be embedded with an NFC chip.

NFC is similar to QR codes, but more secure and creates less friction for people to learn about your brand.  NFC chips can be:

  • Embedded directly into a product
  • Are less likely to be damaged or discarded
  • Have a higher quality connection

So how is NFC applied to promotional items? It’s actually easier than you might think.  

First, provide us with a web address for the digital content you want to share.  An NFC chip will be programmed with this information and embedded into the product.

We use a variety of techniques to embed NFC chips into products. Common examples are embedding them in the spine of a perfect bound journal, hiding them underneath a dome imprint or patch, and many others.  

Once the chip has been securely embedded, users can scan it using a smartphone or tablet. Their device will automatically be pushed to the URL that was programmed into the chip. While the URL must remain static, the content at that URL can be updated or changed as frequently as needed.

There are many use cases for NFC chips in your promotional items. Below are a few of the most common:

Events

  • Access to the Schedule of Events and Facility Maps
  • Link to Event Materials or Presentations
  • Connect with Sponsors or Speakers
  • Connect to Surveys or other interactive content

Tradeshows

  • Map of Booths and Breakout Sessions
  • Schedule of Events
  • Surveys
  • Videos and more

Employee Onboarding

  • Welcome Message
  • FAQs
  • Employee Directory
  • HR Resources

These are just a few examples, I’m sure you’ve thought about many more as you read through this.

Let us know if you would like to learn more about how to use NFC technology to build your brand.

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