Bonnie Logsdon, a lactation consultant and the founder of Bonnie Knows Breast, joins The Brand Herald this month! Bonnie shares her journey from Nashville to New York City and eventually to Louisville, sharing how she established her practice and created a unique and approachable brand in a unique field. The conversation explores the importance of mental health in lactation consulting, the challenges of transitioning to telehealth, and the evolution of her services, including the establishment of a local resource for new mothers through her Pump Bar, which provides essential lactation supplies.

Bonnie emphasizes the crucial role of community and support for new moms, highlighting her Afterglow group that fosters connections among mothers. The discussion also delves into the significance of networking and referrals as key components of business growth in the wellness field. She also talked about her upcoming conference focused on the business side of lactation consulting practices, addressing the lack of practical business education in her industry, and reflects on the challenges of running a small business and the importance of having a clear purpose.

Her insights offer valuable lessons on creating a strong brand identity, fostering community, and navigating the entrepreneurial journey.

Enjoy!

Chapters:

00:00 The Impact of Lactation Consulting
02:59 Building Relationships and Community
06:08 Bonnie’s Journey: From Nashville to New York
08:54 The Transition to Lactation Consulting
11:59 Creating a Unique Brand
15:00 The Challenges of Telehealth
18:12 Approaching a Sensitive Topic
20:58 Services and Evolution of Practice
23:17 The Pump Bar: A Local Resource for New Moms
26:27 Building Community: The Afterglow Group
30:34 Networking and Referrals: The Power of Community
37:55 The Business of Breastfeeding: A New Conference
39:55 Overcoming Business Challenges: Lessons Learned

Resources:
Bonnie Knows Breast
Instagram