Cody Tevis, Marketing Director for IPS, joins us in this episode of The Brand Herald podcast. Cody walks us through how his first ad campaign at IPS ultimately failed but it gave him insight into how to reach IPS’ customers.

We talk about the first question any business owner should be asking when starting out, one of the biggest misconceptions when it comes to branding, and how authenticity is the only way to cut through the noise. We discuss how innovation is at the heart of IPS’ company values. Cody says, “The currency of innovation is failure.” 

Lastly, we recap how Goodson helped Cody and IPS create kits to attract new customers. Learn how Cody found that giving out physical promotional products was an effective strategy to attract new customers, how our team helped curate and design a custom kit, and the challenges along the way. Enjoy!