Greg Virgin, CEO and Principal Broker at First Saturday Real Estate in Louisville, Kentucky, joins us on this episode of The Brand Herald podcast. First Saturday Real Estate is disrupting the industry by partnering with agents who align with their culture and brand. We explored their beginnings as Virgin Properties and their run-in with a billionaire, the story behind the First Saturday brand, and Greg’s own journey from non-believer to believer in branded clothing and promotional items. This was a great conversation covering many great topics. Enjoy!

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