Kate Masewich’s team calls her the glue, the conductor, the creator of magic, and the secret ingredient behind all their marketing and events. As commonsku’s VP of Marketing, Kate has not only guided the marketing efforts but orchestrated the ops behind every event: skucon, skucamp, commonsku University, and now, successfully hosting thousands of people through their virtual experiences.
Commonsku was designed and created by people who understand the challenges of the industry. It continues to create community around professional development and helps distributors and suppliers grow the promo industry efficiently and sustainably.
We talked about Kate’s journey to becoming the VP of Marketing, the importance of building a brand and sticking to brand guidelines, and how narrowing in on systems and processes is vital in the promotional products industry. Enjoy!